Hi, I'm André Gruber. ayiyi (/ˈay-ˈay-ˈay/) is a space where my experiences, passions, and curiosities come together. It’s a part of me that I'm excited to share.

My life has been shaped by a journey across three continents and many cultures—São Paulo, Brussels, the Midwest, Colorado, Copenhagen, and most recently the past three years in the Pacific Northwest. Each place has left a distinctive mark on me through the people I've met and their self-expression through food, music, fashion, and art. Weaving together to create a rich tapestry of culture that inspires and shapes who I am.

After moving to Seattle in 2022 I found myself in a city full of energy and creativity. Surrounded by incredible people, I leaned deeper into my love for fashion and self-expression. As I experimented with my style, I stumbled upon an unexpected muse: vests. Vintage markets, consignment stores, and thrift shops–I searched all over for them. Each new piece was so different from the last. During this time, my curiosity for designing my own pieces grew. I combined the elements of my favorite finds to create something entirely new.

That’s how ayiyi was born.

It's a reflection of me, my roots and influences, and the joy I have found in this life.

André Gruber

January 27th, 2024